![]() With these AI-infused features brought to Power BI, it shows the enrichment of BI that goes well beyond the concepts of simple reports and dashboards. In addition, many AI features are available in visuals directly for creators such as Q&A, Key Influencers, Decomposition Tree, and Smart Narrative. ![]() Features such as Quick Insights, AI Insights (using Cognitive Services), Auto ML, and are built into Power BI. ![]() The growth in Power BI’s native or integrated AI features has grown immeasurably since. The capability that allowed a user to type a sentence and then automatically built a chart was revolutionary at the time, but now it is common. Even at its launch in 2015, natural language Q&A existed in dashboards in the Power BI Service. In fact, augmented analytics are not a new focus for Power BI. This is seen most notably in natural language query and natural language generation, but there are also other ways that Microsoft has infused AI into Power BI over time. By blending artificial intelligence capabilities into Power BI, Microsoft has a garnered a high rating in Gartner’s view. ![]() More visibly than many other vendors, Microsoft has placed strong emphasis on bringing AI to BI. What made Microsoft stand out from the pack of competitors again this year? Let’s focus on a few advantages. It’s clear that in Gartner’s estimation, Microsoft once again found the right balance of features in Power BI and its surrounding ecosystem to rank highest in both Ability to Execute and Completeness of Vision. ![]() To see Gartner’s commentary on how Microsoft and other vendors faired when measured in these areas, you should read the report directly from Gartner. In 2021, Gartner evaluated Analytics and Business Intelligence platforms around twelve areas that it defines as critical capabilities: Gartner 2021 Analytics and Business Intelligence Criteria Over the past few years, BI and analytics vendors like Microsoft have moved well beyond the concepts of descriptive analytics by extending “self-service”, broadening focus beyond data visualization and reporting, and more. With Microsoft once again ranked as a Leader in the Gartner Magic Quadrant, it’s important to recognize the evolution of the business intelligence market and likely future direction of BI. ![]()
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